Google Local/Google Maps/My Business pages have been around for a few years now. Here is Google’s clear guidelines for how they rank these listings:
The first step is claiming and verifying your Google My Business listing, but that alone is not enough to boost your online presence. Make sure you fill out all information for your company and that it matches the information on your website and other social media profiles like Facebook. Search engines are looking for what’s called NAP consistency. NAP stands for name, address and phone number. The more consistency you have online for these three items, the higher ranked you’ll be by search engines.
Help potential customers understand the kinds of services you provide through your categories. Since these are the primary way you’ll let customers know the type of services you provide, make sure to be as specific as possible. For example, instead of putting electronics store you can choose home theater store. Finally, add pictures of your showroom or past projects to make your profile stand out.
Make sure to bolster your Google My Business profile with general SEO best practices, as your business’ prominence (how well-known it is) will affect how high your profile shows up on local searches. Your prominence will depend on the ratings and reviews you receive on your profile, your website’s Google position and its domain authority. We know all this SEO talk can get a big convoluted, to learn a bit more check out our video on One Firefly’s SEO Discovery process.