If you own a website, especially one with English content, chances are that you will get spammed, sooner or later. If you don’t start protecting yourself as soon as possible, you will definitely have some trouble with it.
To help you out, we’ve gathered a list of 5 most common types of SPAM and what you can do to protect yourself against them. You’ll see what exactly SPAM is, why people practice it and how you can fight it back.
If you’ve been in business for a while, then you’ve probably dealt with it already. However, if you’re just starting out, you probably have a lot of things on your mind. Protection against spam might get overlooked. It might not be a big problem at first, but it can get pretty bad if left unattended.
There are two definitions for SPAM:
Both these definitions are accurate. But why did I cover them both? Well, just as a fun fact. Internet SPAM actually gets its name from the canned meat brand called SPAM. SPAM cans we’re very popular and would often take up large spaces in stores. You could find them everywhere in very large quantities.
When internet mass messaging started to arise, the name SPAM was mentioned somewhere on a forum. It stuck with it and the phenomenon eventually got more popular than the canned food itself. Today, ask someone if they know what SPAM is and they will probably refer to it as unsolicited messages over the internet.
In the early days of the internet, SPAM was usually limited to e-mails but, over the years, internet SPAM has evolved.
Many things are now considered to be SPAM, from sending e-mails to blasting comments on websites.
So why do people use SPAM as a marketing method? Well… in short, because it works. It’s becoming harder to do it because of filters and advanced technology, but it still works. Cold selling is still very effective. If you’ve watched Wolf of the Wall Street then you know how this works.
The difference was that Jordan Belford was cold calling people he knew were interested in stocks. A spammer often doesn’t care about that. They just collect a huge number of e-mails and then blast them with any offer they have. Not once, but continuously.
In SEO, SPAM is usually a byproduct of BlackHat SEO. In order to promote their offers, spammers use techniques like keyword stuffing and article spinning (automatic rewriting of content, using software) as well as automatic link building. You should never engage in such techniques, as it could harm your business and even bring legal issues.
However, this article isn’t about what you shouldn’t be doing, but about how to protect yourself when others try to do shady things. Although spam and scam have many things in common, we’re not going to cover the ‘business’ types behind SPAM, but the methods used to do it.